Solutions · Demand gen, growth, and marketing ops teams
Turn buying signals into pipeline—not dashboards.
Marketing generates the signals. RAIL makes sure they become action — connecting anonymous research, campaign response, and content engagement into account-level intent that Sales actually receives.
Today
What this looks like without an execution layer
High-intent accounts engage for weeks before anyone notices
Anonymous → known journeys fragment across web, ads, and email
MQLs route on form fills while real buying behavior goes unread
Handoffs to Sales die in a queue, a Slack thread, or a stale list
With RAIL
What RAIL does for marketing teams
Target account engagement
Every touch from a TAL account — page views, content, ads, events — rolls up into one live account picture with a score that means something.
Anonymous to known
When a researcher finally converts, their anonymous history connects. Marketing, Product, and Sales see one journey instead of three fragments.
Qualification on behavior
Accounts qualify on what they do, not just what they type into a form. High-intent activity reaches Sales while the intent is still warm.
Lifecycle automation
Nurture, re-engagement, and handoff workflows trigger from account intelligence — and stop the moment Sales takes over.
Marketing → Sales
Hand off the account story—not just a lead.
Marketing signals become a scored deal with its journey attached. Sales sees the active committee, qualification gaps, recommended rescue motion, and the path into forecast. Nothing meaningful disappears at the handoff.
Swipe to explore the full product view.
In practice
Signal → decision → action
Signal
A Tier-1 target account reads three technical docs in two days
RAIL determines
No open opportunity; account matches ICP; engagement is new and accelerating
Action
Account scored, owner alerted, personalized nurture queued
Signal
Webinar attendee's domain matches a stalled opportunity
RAIL determines
New stakeholder from an account that went quiet 40 days ago
Action
Re-engagement brief drafted for the AE with the new context
Stop reporting on engagement. Start converting it.
Also built for
Revenue Leakage Assessment
How much revenue is hiding inside your existing GTM engine?
Complete the RAIL Revenue Leakage Assessment and receive a personalized Revenue Execution Score — with the specific places your funnel is likely losing deals.
12 questions · ~3 minutes · instant score